About Our Company
Learn more aboutSametro
Providing exceptional services since 1995, we've grown into a leading company that delivers innovative solutions across multiple industries.
Our History
Established in 1992, Sametro Company ltd has evolved into a dynamic global conglomerate with diverse business interests across multiple sectors and international markets. From its origin inGhana to its expansion into Guinea Bissau,Zambia, and the United States, Sametro represents a success story of African entrepreneurship and strategic business growth.
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Committed to Excellence
For Over 30 Years
Sametro's remarkable journey began with a driving school before transforming into a diversified business empire. A pivotal moment came in May 1995 when the company formalized its structure by becoming a Limited Liability Company, setting the stage for accelerated growth.
Today, Sametro employs over300staff across more than 90 strategically located branches and partner outlets. This extensive network includes the management of MTN-owned Connect-stores in Ghana and Zambia, and Telecel stores in Guinea Bissau, demonstrating the company's operational excellence in retail telecommunications services.
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Years of Experience
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Our headquarters
Tarkwa, Ghana
Corporate Vision, Mission, and Values
These principles guide our decisions and define how we operate as a company. They're at the heart of everything we do.
Our Vision
To be the best service leader in the digital world.
This vision statement encapsulates Sametro's ambition to lead through excellence and innovation in digital services across all its business verticals. The company aims to leverage technology to transform traditional business models and deliver exceptional value to customers and stakeholders alike.
Our Mission
Delivering stakeholder value through digital innovation.
Sametro's mission reflects its commitment to creating meaningful value for all stakeholders including customers, employees, partners, and shareholders through innovative digital solutions and services. This mission guides strategic decision-making and resource allocation across the organization.
CORE VALUES (ICTEA)
Our core values form the foundation of everything we do. Each letter in ICTEA represents a fundamental principle that guides our decisions and actions.
Integrity
What it means to us
We conduct business honestly and ethically, maintaining transparency in all our operations and relationships. Our reputation depends on adherence to the highest standards of corporate governance and business ethics.
Vital Behaviors
Continuous Improvement
What it means to us
We embrace change and constantly seek better ways to serve our customers and run our business. Innovation and adaptation are key to our sustained success in rapidly evolving markets.
Vital Behaviors
Teamwork
What it means to us
We believe in the power of collaboration and diverse perspectives to achieve common goals. Our success is built on the collective efforts of our global team.
Vital Behaviors
Excellence
What it means to us
We strive for the highest standards in everything we do, from customer service to operational efficiency. Excellence is not just a goal but a continuous practice.
Vital Behaviors
Accountability
What it means to us
We take responsibility for our actions and decisions, holding ourselves answerable to our commitments to customers, partners, and each other.
Vital Behaviors
ICTEA - Our Foundation for Success
These five core values work together to create a culture of excellence, trust, and continuous growth. They guide every decision we make and every relationship we build.
Our Journey
From our humble beginnings to where we are today, here's the story of our growth and evolution.
1992
Origin
Sametro's journey began with a driving school, establishing the foundation for future growth and diversification.
1992
Origin
Sametro's journey began with a driving school, establishing the foundation for future growth and diversification.
1995
Company Formalization
A pivotal moment when Sametro formalized its structure by becoming a Limited Liability Company, setting the stage for accelerated growth.
1995
Company Formalization
A pivotal moment when Sametro formalized its structure by becoming a Limited Liability Company, setting the stage for accelerated growth.
2008
Telecommunications Entry
Formed a pivotal partnership with MTN Ghana through Sametro Links subsidiary, becoming an authorized distributor in Western and Central Regions.
2008
Telecommunications Entry
Formed a pivotal partnership with MTN Ghana through Sametro Links subsidiary, becoming an authorized distributor in Western and Central Regions.
2015
International Expansion
Expanded operations into Zambia and Guinea Bissau, managing MTN-owned Connect-stores and Telecel stores respectively.
2015
International Expansion
Expanded operations into Zambia and Guinea Bissau, managing MTN-owned Connect-stores and Telecel stores respectively.
2020
Diversification
Expanded into multiple sectors including real estate, radio broadcasting, fintech solutions, agriculture, logistics, and mining support.
2020
Diversification
Expanded into multiple sectors including real estate, radio broadcasting, fintech solutions, agriculture, logistics, and mining support.
Today
Global Conglomerate
Now operating across three continents with over 300 staff and 90+ branches, Sametro continues its commitment to growth and excellence.
Today
Global Conglomerate
Now operating across three continents with over 300 staff and 90+ branches, Sametro continues its commitment to growth and excellence.
Ready to Work With Us?
Let's discuss how our expertise can help your business thrive. Contact us today to schedule a consultation.
Contact Information
What Our Clients Say
We take pride in our work and the relationships we've built with clients across our subsidiaries.
From trusted Customers around the world